Digital Marketing

📣 Digital Marketing Training

🔑 Key Topics Covered:

1. Search Engine Optimization (SEO)
   • On-page, off-page SEO
   • Keyword research
   • Technical SEO
2. Search Engine Marketing (SEM)
   • Google Ads (PPC)
   • Campaign setup and management
3. Social Media Marketing
   • Facebook, Instagram, LinkedIn, TikTok strategies
   • Organic vs paid campaigns
4. Content Marketing
   • Blog writing
   • Video marketing
   • Email newsletters
5. Email Marketing
   • Mailchimp, ActiveCampaign, etc.
   • Drip campaigns & automation
6. Analytics & Conversion Tracking
   • Google Analytics
   • Facebook Pixel
   • A/B testing
7. Affiliate & Influencer Marketing
8. Marketing Funnels & Automation
9. Copywriting & Branding

🎓 Ideal For:

• Beginners to advanced marketers
• Entrepreneurs & business owners
• Anyone interested in freelancing or agency work

💼 Career Opportunities:

• Digital Marketing Specialist
• SEO/SEM Expert
• Social Media Manager
• Content Marketer
• Email Marketing Manager

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💻 Web Design Training

🔑 Key Topics Covered:

1. UI/UX Design Basics
   • Wireframing
   • User flow & experience
2. Design Tools
   • Figma, Adobe XD, Sketch
3. HTML, CSS, JavaScript
   • Responsive design
   • Flexbox/Grid, animations
4. Website Builders
   • WordPress, Webflow, Wix, Squarespace
5. Front-End Frameworks (Optional Advanced)
   • Bootstrap, Tailwind CSS
   • React.js basics (for more dynamic sites)
6. Web Design Principles
   • Typography, color theory
   • Layout & accessibility
7. Website Hosting & Maintenance
   • Domain, hosting, backups, performance

🎓 Ideal For:

• Beginners to intermediate learners
• Aspiring web designers
• Entrepreneurs who want to build their own websites

💼 Career Opportunities:

• Web Designer
• Front-End Developer (if coding is learned)
• UX/UI Designer
• WordPress Developer